Language is such a great barrier to communication. During our formative years as toddlers, children, and teenagers, our teachers, elders, and parents spend so much time teaching us the syntax and proper pronunciation of words and never be misunderstood.
As we grow older and pick up an area of study or a career, we begin to learn terms and words relevant to our careers. When we use these terms or speak our career jargon with others, it most times looks like we are showing off our knowledge (most times we are showing off) and trying to confuse them.
The same thing applies when learning a second language or another language; we have to constantly practice with other speakers to become fluent and good enough in it.
If you want to communicate with an audience you have in mind, the most effective way to do this is to speak in the language they know and understand or put their lingua franca. Take, for instance, making a pamphlet for a Spanish audience. The words have to be written in Spanish or making a movie for the Spanish audience. The actors would have to speak in fluent Spanish, or there is a need for Spanish subtitles. The same thing applies to when you want to communicate with lawyers. You have to speak in their terminologies to drive home your point, as specific terminologies can explain many words and sentences.
From the above, you can see how important crafting the right information for your target audience is. So, if intrigued by all this, the next logical question is- how do I craft my message or information effectively for my target audience?
The answer is surprisingly simple yet effective, get the help of professionals. Except you are fluent in your target audience’s language, diction, syntax, or a linguistic expert. It would be best if you employed professionals.
Why you might ask, its simple language has so many nuances, and some words which mean something can mean another thing entirely when written with the wrong punctuation or spelling. The process of crafting your message, drafting it out, rewriting for errors, and then test running with a sample audience, to ensure it is in line with what you intend to communicate. It can be a very lengthy, strenuous, mind-racking, and time-consuming process.
So, if you are short for time and have a film, you intend to transcribe, or a book you intend to publish, among other types of medium you intend to use to communicate to your target audience. You should seek the help of professionals.
Luckily, they can be found in translation agencies. Top translation agencies have translators, suited for every career or area of study and language. They also perform an in-house review of the message drafted and maintain a good relationship with the client (That’s you). To ensure that the message crafted is top-notch and offers no room for misunderstanding.